Jan 23, 2022
In General Discussions
The type of marketing we have become accustomed to has its origins in the 1950's. This was employee contact list before TV had been launched in South Africa and the two largest advertising mediums were radio and print, although nowhere near as competitive or employee contact list costly as it is today. The 1950's is known as the era of the brand builders. Brand building worked off a simple formula adopted by advertising agencies, used employee contact list even in today's era of marketing and advertising. This formula is so simple and yet out of reach to smaller businesses as the cost escalates in to the millions. The brand building formula, 'C&R' is how they employee contact list base all their advertising and marketing expertise. C&R translated into layman's terms is Creativity and Repetition Advertising. Simply put, develop a creative catchy advert and repeat it so many times that it sticks. Almost like throwing mud employee contact list onto a wall. If it is dirty enough some will remain behind and leave a lasting impression. It is frightening how many millions this type of advertising can amount to, keep in mind that advertising is only one element of the vast array of guerrilla employee contact list marketing tactics at our disposable. Here is a brief example. A number of years ago I was involved with a large employee contact list corporate advert in the motor security environment. They commissioned a budget of R3 500 000 for the production of their advert. The ad was cute and portrayed the essence of the company and the service provided to the public. Excluded in that hefty production bill was airtime fee across the variety of TV channels in SA. This amounted to a employee contact list whopping R4 000 000, which delivered three months of airtime. The company then ran short of budget for the second half of the year and decided to rebroadcast the same advert for another R4 000 000, with far less effect. In total R 11 500 000 employee contact list was spent on the ad campaign and not one sale could be tracked from the ad campaign.